Happy New Year!
I myself have never been big on new year's resolutions, but I’ve always liked the idea of a refresh/reset to regain perspective. To think about how I can better myself from past situations or how I can improve the way I deal with similar situations in the future.
In order to make change or plan for change, it’s important to prioritize and use helpful productivity tools. A great resource to use would be Productization.
Productization is defined as; The act of modifying something, such as a concept or a tool internal to an organization, to make it suitable as a commercial product.
To you fellow marketer, take advantage of the new year, regain perspective on whichever resources allows you be productive and proactive.
Team takeaways from Friday January 4th
“You can't manage what you can't measure.”
“Make breaks work for you. Breaks offer a chance to take a look at a problem from a different perspective now that some time has passed, but you can also use the pressure of getting things done on time before or after the break to be the push you need.”
“Importance of lists! Making lists allows me to to plan my day or week. These lists allow me to have a process and prioritize tasks, without stress.”
“Set yourself up for success by relaying clear expectations with everyone involved.
Time. Budget. Scope.”
“Productization is the key to sustainable growth in business, whether you are an agency, a consultant, or a service provider of any kind. Productization is the enemy of Chaos.”
“Dear, clients and agencies. Don't get hung up on every little detail or amount of tactics. Place all your focus on the outcome and increasing measurable results.”
“Adwords - Using the company name in your Adwords copy is wasted space, unless you're advertising to your own brand keywords.
- Adwords copy space is limited. Use it wisely.”
“Nit-picky clients are a drag but it doesn't necessarily mean there is a problem with the campaign.
When a client picks apart grammar, requests unnecessary changes or drives you crazy for any other non-imperative reason it's not always a sign that the campaign is headed in the wrong direction. On the contrary, if leads are coming in and we are in control of the account, this may be considered a sign of a successful campaign.”
“Use the TubeBuddy Chrome extension on YouTube to help you see what people are searching for on YouTube so you can create content people are actually searching for!”
“It's important to remember that launching a digital campaign is a whole team effort. No one person, or department, can do it alone! A healthy communicative relationship between the marketing team (within themselves) and with the client is key.”