Strategy Leads to Success
According to a recent survey by ComScore, 92% of people use online platforms to find and connect with businesses. This alarming percentage tells us that as a business, you need to ensure your marketing strategy addresses two key areas: 1) that your customers can find you online when they’re searching for your products or service, and 2) that you can find your customer online and provide value to them.
In scenario #1, your target customer is actively looking for your service or product but doesn’t know where to look. Where will your customer search? And how will you ensure your customer finds you when searching? In scenario # 2, your target customer will need your service or product down the road, but not today. How will you reach this customer? And how will you stay top-of-mind when it’s time to purchase?
Our team at Social Lite can help you develop a results-driven digital marketing strategy that will identify which strategies are most effective for your company and industry, and which tactics to implement that will best attract, convert and nurture leads. We can help you capture the attention of your potential customers and nurture their interest in your product or service until they’re ready to purchase. We will create a marketing plan that our team can also execute with the highest standard of execution year round, or we can complete the strategy and train your team on what to do next.