Why Instagram is an essential marketing tool for your business

by Caitlin Varrin on June 30 2015

 Instagram is one of the top social media platforms, a brand awareness tool that connects businesses - small and large - with customers on an emotional, human level, developing deeper connections.

Launched as an iPhone app on October 6, 2010, the mobile photo(and now video) sharing platform only took two months to reach one million registered users. Today, Instagram boasts over 200 million active users who make up this dedicated global community. Instagram has positioned itself as a powerful platform for businesses by creating a quality brand experience for customers. With recent additions to their advertising options, they are looking to empower people and businesses to do more.


Soon you will be able to make direct purchases from your favourite retailers through Instagram.


"Now, as we look to build on this momentum, we’re focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram." - Instagram For Business, Instagram Blog.




8 Tips to Build and Engage Your Audience on Instagram


1) Hashtags are your best friend – include 10-15 of them for each post after your description.

2) Ask people to tag their friends – request engagement constantly.

3) Like the photos of people you are targeting – most will check you out if they don’t recognize your name.

4) Find the hashtags that relate to your industry and post to them consistently.


Fun Fact: Number of likes per day on Instagram is 1.2 billion; that’s 8500 likes per second.


instagram for business


5) Post in the afternoon/evening when more people are typically online.

6) Follow people in your niche and comment on their photos – it shows you as an active user and people will almost always check your page out if they aren’t getting a lot of comments.

7) Regularly post a mixture of your own content, real life images, and content that you’ve found and want to share. Tag the original creators where possible.

8) Tag followers as much as possible when you have a relationship with them.how to attract and convert website leads

Fun Fact: In june 2013 Instagram launched its new video function. 5 million videos were uploaded within the first 24 hours.

Learn 139+ more facts here.


Connect with Social Lite to activate or increase your Instagram presence.

Check out Social Lite on Instagram.


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