Where You Should Be Investing Your Marketing Dollars In 2016

by Ivana Radojevic on January 8 2016
Finally, some New Year's resolutions we can all stick to. Let us show you where you'll see the greatest Return on Investment (ROI) for your marketing dollars in the coming year. 

Put on a show using Show Marketing 

Don't just post pictures of your product for the purpose of selling; rather, show your product in action. Consumers purchase your product for a purpose and expect to see results. Consequently, empathy is arguably the most important component of a successful marketing campaign. Show your audience that you see their perspective, that you identify with their lifestyle, and that you understand how they feel. How can your product help them with their struggles?
Show them.  
Image Credit: Adidas 

Don't be afraid to approach influencers

You might hear a lot of no's, but you might also hear one or two yes's from people who can help you promote your product. Working with influencers lets you leverage their existing networks and increase brand awareness across multiple like-minded communities and social media platforms. Remember, it's not just about how many followers your chosen influencers have, but also about how engaged their audiences are. 

In the B2B business? Get on Instagram

Did you know that only 29 percent of B2B businesses use Instagram to distribute content—a platform that sees over 80 million photos uploaded daily? Brands and businesses should be taking advantage of this massive visual platform. 

Video is the new black 

In 2015 alone, Facebook more than doubled its video views, and even Snapchat saw an astounding six billion daily video views. Apps like Periscope and Meerkat have also seen a rise in popularity.
Consider creating video content or live-streaming some of the following:
  • Behind-the-scenes footage. Why? Because consumers like getting an inside look at what happens behind the scenes of your business. 
  • Short Q&A sessions or interviews. Consider hosting a Q&A session with your CEO or conducting short interviews with professionals in your industry. 
  • Putting on an event? Stream it. Let your audience be a part of your event from anywhere in the world.   
  • "Best of" you name it. Create a video to showcase what your brand is about. Check out the "GoPro: Best of 2015 – The Year in Review" video below for inspiration. 

Practice the triple threat: curation, optimization, and aesthetic

Good content curation isn't about just curating anything; it's about curating the right content that sets you apart as a thought leader in your field, which translates into posting relevant and valuable content.  

Check your social media platforms; are your Instagram and Facebook pages identical twins? While it may be tempting to duplicate content across multiple platforms to save time, you should be optimizing content for each platform rather than copying and pasting.

Do your social media accounts show no clear aesthetic tie-in? For Instagram in particular, try establishing a consistent colour palette to make your newsfeed look visually appealing.

Try a new social media platform this year

In addition to the typical Facebook, Twitter, Instagram trinity, try using a new platform that you may have been using sparingly or not at all. Different social platforms offer varied demographics and a new opportunity to define your brand voice. You won't know what works until you try it, so experiment this year.   


Image Credit: AdEspresso 

Spend time to save time 

There are plenty of social media tools out there meant to save you time by helping you schedule and curate content. Whether they are free or paid tools, spend an hour or so of your week researching the newest content management tools to save you time and energy in the long-run.

Now, aren't these better resolutions than giving up donuts for a year?


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